Your 'about me' page is one of the most underused tools on Ebay and when I come across one that is under utilised I feel sorry for the owner because they are missing out on a glorious opportunity.
When Ebay first started you were allowed to put links to your website on your listings. Unfortunately people started using Ebay as a glorified advertisement for their own websites and Ebay got wise and soon stopped the blatant advertising with new rules.
Now you can still put links to a website or webpage on your listings but those sites or pages can only contain more information on the product in question and you must not be able to purchase said item from them.
However, you are allowed three links to your favourite websites on your 'about me' page. Ok Richard thats great, but why would I want to do that I hear you asking? Well for a start off selling items from your own website won't incur any Ebay fee's so the more visitors to your own site the better profit margins you'll make. Secondly Ebay's newsletter tool doesn't allow you to put links in it which is no good if your trying to promote your site or products!
Here's how I utilise my 'about me' page to the maximum that Ebay allows. Each of my listings has a link in it saying "Visit My About Me Page". When clicked it takes you to my 'about me' page where I have a sign up form for my mailing list/newsletter. I offer customers 10 free ebooks just for signing up and this works.
At the top of my 'about me' page is a link to my ebook website and further down are links to two more of my websites. This is the maximum number (three) of links allowed. You are allowed to have three links on your 'about me' page, so make sure you use them. Having a well set up 'about me' page and listing can seriously improve your mailing list and profits! |
